Assignment 1

Reverse engineering a consumer trend

“How Urban Pride was born”
This assignment is an introduction of the consumer trends en product we’ve chosen. We found out what trend(s) influenced our products. We’ve focused on both the perspective of its users and producers.

Please note: This assignment is the beginning of Urban Pride. All our blog post give more insight in the consumer trends, the product, the future potential, insights in the users and the producers and interviews. Therefore not only this page is the assignment but the whole blog answers the questions out of the assignment.

Used sources can be found in the bibliography, literature list and in all our blog posts.


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